Audience buying uses advanced automation, bidding, and learning technologies to target the right user, in the right place, at the right time, and with the right message. Despite the significant amount of technology powering these efforts, humans still play a critical role in the success of digital advertising campaigns. Our goal for this luncheon is to make you smarter about the shifts currently taking place in the industry and demonstrate why audience buying truly is the harmony between art and science.
About the Speaker:
As Manager of Programmatic Operations, Dan Berns leads the technical side of Centro's audience buying team. Prior to Centro, Dan worked in Account Management at Accuen (Omnicom Media Group’s programmatic agency) and held a variety of marketing roles at Ticketmaster. Dan is currently pursuing an MS in Marketing Analysis from the Charles H. Kellstadt Graduate School of Business at DePaul University, from which he also holds an MBA in Marketing Strategy/Entrepreneurship and a BS in Marketing. He plays an active role in the community by sitting on the Junior Board of Rock for Kids, an organization that provides music education to underserved children in Chicago.
Agenda 2/26 from 11:30-1P.M.:
11:45 Centro Presentation
12:15 Questions/ Answers
Centro (www.centro.net) provides unified, cloud-based software to simplify digital media operations. Our media management platform streamlines and scales ad buys across all channels, accessing both guaranteed and biddable inventory, to achieve any campaign objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, and reporting needs. Since 2001, Centro has successfully planned and executed more than 100,000 local and national campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 34 offices in North America, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012, and 2013.