Audience buying uses advanced automation, bidding, and
learning technologies to target the right user, in the right place, at the
right time, and with the right message. Despite the significant amount of
technology powering these efforts, humans still play a critical role in the
success of digital advertising campaigns. Our goal for this luncheon is to make
you smarter about the shifts currently taking place in the industry and
demonstrate why audience buying truly is the harmony between art and science.
About the Speaker:
As Manager of Programmatic Operations, Dan Berns leads the
technical side of Centro's audience buying team. Prior to Centro, Dan worked in
Account Management at Accuen (Omnicom Media Group’s programmatic agency) and
held a variety of marketing roles at Ticketmaster. Dan is currently pursuing an
MS in Marketing Analysis from the Charles H. Kellstadt Graduate School of
Business at DePaul University, from which he also holds an MBA in Marketing
Strategy/Entrepreneurship and a BS in Marketing. He plays an active role in the
community by sitting on the Junior Board of Rock for Kids, an organization that
provides music education to underserved children in Chicago.
Agenda
2/26 from 11:30-1P.M.:
11:30
Greetings
11:45
Centro Presentation
12:15
Questions/ Answers
12:30
Networking
1:00
Conclusion
About Centro:
Centro (www.centro.net)
provides unified, cloud-based software to simplify digital media operations.
Our media management platform streamlines and scales ad buys across all
channels, accessing both guaranteed and biddable inventory, to achieve any
campaign objective. Our holistic approach gives marketers a single system of
record to fulfill their research, planning, buying, optimization, and reporting
needs. Since 2001, Centro has successfully planned and executed more than
100,000 local and national campaigns across all digital display platforms and ad
format types. Headquartered in Chicago with 34 offices in North America,
Centro’s success and commitment to culture has led to many accolades, including
#1 on Crain’s Best Places to Work in Chicago in 2011, 2012, and 2013.
