Friday, December 20, 2013

WAW 6/26/13 Sponsored by Adobe

Adobe gave an excellent presentation on their marketing cloud solution that broke all digital silos and created a central work flow system for analytics, testing, marketing, social and content.

Topic:  Adobe Marketing Cloud- Redefining the role of a Web Analyst

Guest Speaker: Kevin Cobourn | Adobe Solutions Consultant

Kevin Cobourn has spent 9 years practicing web analytics and living the life of an online enthusiast. At Adobe Kevin’s working as a Solutions Consultant.  He focuses on showing organizations how they can positively impact their business using Adobe’s Analytics & Target solutions.  Prior to working at Adobe Kevin was a leading Sr. Web Analytics Manager at Dell.  In this role he was responsible for online global strategic analysis programs involving voice of customer data. He was also involved with helping Dell shape strategies for things like mobile and online support as well as leading analytics and measurement for content programs such as expert 3rd party content, online video, homepage optimization, and shopping help content.  Kevin has also led demand generation & web analytics at Volusion shopping cart software, managed a team of web analytic consultants at Versata Software, consulted at Clicktracks Web Analytics, and managed web analytics for Reynolds & Reynolds auto dealer websites.

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