WAW 11/20/13 Sponsored by TopSpot Internet Marketing

TopSpot shared insights on "true" conversions which included multi-session and multi-channel evaluation.

Topic:  “ Not all Conversions are Created Equal”
Summary: Sure, Google Analytics is a fantastic tool for tracking user behavior and conversion paths, but it does not allow a data scientist to accurately assess the quality of each conversion. Aaron Efland, Director of Technology at TopSpot Internet Marketing, will share analytics tools and tips for capturing form data and reporting true website leads. Additionally, Aaron will be discussing the importance of tracking offline conversions and how TopSpot uses call tracking for B2B companies.

Guest Speaker:  Aaron Efland, Director of Technology
Aaron Efland is the Director of Technology at TopSpot Internet Marketing in Houston, TX. He began as a Web Analytics Engineer at TopSpot in 2009.

A California native with a degree in Management Information Systems from the University of New Mexico, Aaron is experienced in the analysis, design, implementation and management of technology-based solutions.  Aaron’s distinct ability to easily explain technical concepts and his mastery of analytic tools allows him to navigate TopSpot’s IT strategies in our ever-evolving industry.  Aaron resides in Houston with his wife and daughter.