Wednesday, December 16, 2015

Happy Holidays!

On Behalf of the WAW Events Team, Happy Holidays!  Enjoy the time with loved ones and stay safe, we want to see you next year!

Did you miss any of the events this year?

No Worries. Feel free to click on the topic below and get instant access to the Slide Decks.

1. Effective Digital Analytics Practices1. January 28
2. Data Automation, Activation & Personalization2. March 26
3.Buzz In Media: Programmatic Buying 101 3.  June 17
4. Analytics Dashboarding4. August
5. Mobile Web & App Analytics5. September 23 
6. Big Data & Digital6. November 12

WAW Events Team

Thursday, November 13, 2014

2015 WAW Events

6 Part Series on Digital Analytics is starting January 28th!

3rd Year of Web Analytics Wednesday's (WAW)

1. Effective Digital Analytics Practices 1. January 28
2. Data Automation, Activation & Personalization 2. March 26
3.Buzz In Media: Programmatic Buying 101  3.  June 17
4. Analytics Dashboarding 4. August
5. Mobile Web & App Analytics 5. September 23 
6. Big Data & Digital6. November 12

Please click here for more information and to register for this event

                         SIGN UP HERE!

Digital Analytics Events are Generously Sponsored by: EnsightenTealiumTopSpot Internet Marketing, BrandExtract & Centro.

What can I do to Help?
1.     Share events with Local Analytics Professionals
2.     Post Event on LinkedIn and other Analytics user groups
3.  Participate as an Attendee, Speaker or Sponsor

Wednesday, April 9, 2014

WAW: April is Big Data Month

There are 2 local events on "BIG DATA" this month.

April 10th event is by Birst  and April 17th event is by Tableau

Birst Event Details:
April 10, 2014 | 10:00am- 2:30pm | Lunch will be provided
10:00am: Welcome and Introductions
10:30am: Birst Overview and Real Life Demonstrations
12:00pm: Lunch
12:45pm: Hands-On Workshop: Bring Your Own Data
Courtyard by Marriott- Houston Downtown
916 Dallas Street
Houston, TX 77002
Birst is the only enterprise-caliber Business Intelligence platform born in the cloud. Less costly and more agile than Legacy BI and more powerful than Data Discovery, Birst is engineered with an automated data warehouse and rich, visual analytics, to give meaning to data-all types and sizes.

TABLEAU Event Details:

Houston | 17 April, 2014 | 2:00 - 5:30PM CDT

2:00 – 2:30 Registration
2:30 – 4:00 Tableau Presentation and Demo
4:00 - 4:30 Q&A
4:30 – 5:30 Happy Hour with Tableau


Hotel Derek
2525 West Loop South Freeway
Houston, Texas 77027
United States
Tableau is all about making data analytics fast, easy, beautiful, and most importantly – useful. Helping people gain insight into their data to solve unexpected problems is what drives us. During this event we’ll answer the question “What is Tableau?” and show you why we’re different from other business intelligence solutions. Stick around for happy hour and you’ll have a chance to get up close and demo Tableau for yourself.

Friday, February 7, 2014

WAW 2/26/14 Sponsored by Centro

This Month's event marks our 1 Year Anniversary in Houston!

Topic: Audience Buying: The Harmony between Art and Science.
Audience buying uses advanced automation, bidding, and learning technologies to target the right user, in the right place, at the right time, and with the right message. Despite the significant amount of technology powering these efforts, humans still play a critical role in the success of digital advertising campaigns. Our goal for this luncheon is to make you smarter about the shifts currently taking place in the industry and demonstrate why audience buying truly is the harmony between art and science.

About the Speaker:

As Manager of Programmatic Operations, Dan Berns leads the technical side of Centro's audience buying team. Prior to Centro, Dan worked in Account Management at Accuen (Omnicom Media Group’s programmatic agency) and held a variety of marketing roles at Ticketmaster. Dan is currently pursuing an MS in Marketing Analysis from the Charles H. Kellstadt Graduate School of Business at DePaul University, from which he also holds an MBA in Marketing Strategy/Entrepreneurship and a BS in Marketing. He plays an active role in the community by sitting on the Junior Board of Rock for Kids, an organization that provides music education to underserved children in Chicago.

Agenda 2/26 from 11:30-1P.M.:
11:30 Greetings
11:45 Centro Presentation
12:15 Questions/ Answers
12:30 Networking

1:00 Conclusion

About Centro:

Centro ( provides unified, cloud-based software to simplify digital media operations. Our media management platform streamlines and scales ad buys across all channels, accessing both guaranteed and biddable inventory, to achieve any campaign objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, and reporting needs. Since 2001, Centro has successfully planned and executed more than 100,000 local and national campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 34 offices in North America, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012, and 2013.

Tuesday, January 28, 2014

WAW 1/29/14 Sponsored by Millennial Media

UPDATE 1/28 : CURRENTLY 40+ RSVP's.  The Event is STILL ON for tomorrow despite the weather condition today.

Topic: It’s not WHY mobile but HOW

Agenda for 1/29:
11:30 Welcome
11:45 Presentation
12:30 Questions/ Answers
12:45 Networking

About the Speaker:

Brad has been in the digital space for over 12 years where he cut his teeth in paid and organic search. He's worked both sides of the fence, both agency and client-side with recent roles as the Digital Brand manager for Samsung Mobile and a Strategy Consultant for imc2. It was at imc2 where Brad stared at hockey stick like mobile growth charts for hours a day and realized maybe being a sales guy in the mobile space is something he to pursue. So, long story short he changed career paths and joined Millennial Media as the Director of Sales in Dallas where he's been since 2010.

Who is Millennial Media?  The company’s technology, tools and services help app developers and mobile website publishers maximize their advertising revenue, acquire users for their apps and gain insight about their users, and the company works with advertisers to deliver ad experiences to consumers on their mobile connected devices.

·         Already Signed up? we encourage you to Invite a friend or co-worker from the digital world to this event
·         Will Sign up? It takes less than a minute to Register

Friday, December 20, 2013

WAW 11/20/13 Sponsored by TopSpot Internet Marketing

TopSpot shared insights on "true" conversions which included multi-session and multi-channel evaluation.

Topic:  “ Not all Conversions are Created Equal”
Summary: Sure, Google Analytics is a fantastic tool for tracking user behavior and conversion paths, but it does not allow a data scientist to accurately assess the quality of each conversion. Aaron Efland, Director of Technology at TopSpot Internet Marketing, will share analytics tools and tips for capturing form data and reporting true website leads. Additionally, Aaron will be discussing the importance of tracking offline conversions and how TopSpot uses call tracking for B2B companies.

Guest Speaker:  Aaron Efland, Director of Technology
Aaron Efland is the Director of Technology at TopSpot Internet Marketing in Houston, TX. He began as a Web Analytics Engineer at TopSpot in 2009.

A California native with a degree in Management Information Systems from the University of New Mexico, Aaron is experienced in the analysis, design, implementation and management of technology-based solutions.  Aaron’s distinct ability to easily explain technical concepts and his mastery of analytic tools allows him to navigate TopSpot’s IT strategies in our ever-evolving industry.  Aaron resides in Houston with his wife and daughter. 

WAW 8/28/13 Sponsored by Tealium

Jace Dicker with Tealium provided insights on the challenges of tagging and benefits of centralization.