Courtyard by Marriott- Houston
916 Dallas Street
Houston, TX 77002
Birst is the only enterprise-caliber
Business Intelligence platform born in the cloud. Less costly and more agile
than Legacy BI and more powerful than Data Discovery, Birst is engineered with
an automated data warehouse and rich, visual analytics, to give meaning to
data-all types and sizes.
Tableau is all about making data analytics fast,
easy, beautiful, and most importantly – useful. Helping people gain insight
into their data to solve unexpected problems is what drives us. During this
event we’ll answer the question “What is Tableau?” and show you why we’re
different from other business intelligence solutions. Stick around for happy
hour and you’ll have a chance to get up close and demo Tableau for yourself.
Audience buying uses advanced automation, bidding, and
learning technologies to target the right user, in the right place, at the
right time, and with the right message. Despite the significant amount of
technology powering these efforts, humans still play a critical role in the
success of digital advertising campaigns. Our goal for this luncheon is to make
you smarter about the shifts currently taking place in the industry and
demonstrate why audience buying truly is the harmony between art and science.
About the Speaker:
As Manager of Programmatic Operations, Dan Berns leads the
technical side of Centro's audience buying team. Prior to Centro, Dan worked in
Account Management at Accuen (Omnicom Media Group’s programmatic agency) and
held a variety of marketing roles at Ticketmaster. Dan is currently pursuing an
MS in Marketing Analysis from the Charles H. Kellstadt Graduate School of
Business at DePaul University, from which he also holds an MBA in Marketing
Strategy/Entrepreneurship and a BS in Marketing. He plays an active role in the
community by sitting on the Junior Board of Rock for Kids, an organization that
provides music education to underserved children in Chicago.
2/26 from 11:30-1P.M.:
provides unified, cloud-based software to simplify digital media operations.
Our media management platform streamlines and scales ad buys across all
channels, accessing both guaranteed and biddable inventory, to achieve any
campaign objective. Our holistic approach gives marketers a single system of
record to fulfill their research, planning, buying, optimization, and reporting
needs. Since 2001, Centro has successfully planned and executed more than
100,000 local and national campaigns across all digital display platforms and ad
format types. Headquartered in Chicago with 34 offices in North America,
Centro’s success and commitment to culture has led to many accolades, including
#1 on Crain’s Best Places to Work in Chicago in 2011, 2012, and 2013.
has been in the digital space for over 12 years where he cut his teeth
in paid and organic search. He's worked both sides of the fence, both agency
and client-side with recent roles as the Digital Brand manager for Samsung
Mobile and a Strategy Consultant for imc2. It was at imc2 where Brad stared at
hockey stick like mobile growth charts for hours a day and realized maybe being
a sales guy in the mobile space is something he to pursue. So, long story short
he changed career paths and joined Millennial Media as the Director of Sales in
Dallas where he's been since 2010.
is Millennial Media?
The company’s technology, tools and services help app developers and mobile
website publishers maximize their advertising revenue, acquire users for their
apps and gain insight about their users, and the company works with advertisers
to deliver ad experiences to consumers on their mobile connected devices.
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TopSpot shared insights on "true" conversions which included multi-session and multi-channel evaluation.
Topic: “ Not all Conversions are Created Equal” Summary: Sure, Google Analytics is a fantastic tool for tracking
user behavior and conversion paths, but it does not allow a data scientist to
accurately assess the quality of each conversion. Aaron Efland, Director of
Technology at TopSpot Internet Marketing, will share analytics tools and tips
for capturing form data and reporting true website leads. Additionally, Aaron
will be discussing the importance of tracking offline conversions and how
TopSpot uses call tracking for B2B companies.
Aaron Efland, Director of Technology Aaron Efland is the Director of Technology at TopSpot Internet Marketing in
Houston, TX. He began as a Web Analytics Engineer at TopSpot in 2009.
California native with a degree in Management Information Systems from the
University of New Mexico, Aaron is experienced in the analysis, design,
implementation and management of technology-based solutions. Aaron’s
distinct ability to easily explain technical concepts and his mastery of
analytic tools allows him to navigate TopSpot’s IT strategies in our ever-evolving
industry. Aaron resides in Houston with his wife and daughter.
Guest Speaker: Kevin
Cobourn | Adobe Solutions Consultant
Kevin Cobourn has spent 9
years practicing web analytics and living the life of an online enthusiast. At
Adobe Kevin’s working as a Solutions Consultant. He focuses on showing
organizations how they can positively impact their business using Adobe’s Analytics
& Target solutions. Prior to working at Adobe Kevin was a leading Sr.
Web Analytics Manager at Dell. In this role he was responsible for online
global strategic analysis programs involving voice of customer data. He was
also involved with helping Dell shape strategies for things like mobile and
online support as well as leading analytics and measurement for content
programs such as expert 3rd party content, online video, dell.com homepage
optimization, and shopping help content. Kevin has also led demand
generation & web analytics at Volusion shopping cart software, managed a
team of web analytic consultants at Versata Software, consulted at Clicktracks
Web Analytics, and managed web analytics for Reynolds & Reynolds auto