Thursday, November 13, 2014

2015 WAW Events

6 Part Series on Digital Analytics is starting January 28th


2015 Calendar
  1. January- last week Wednesday 28
  2. March- last week 25 or 26 (Wednesday or Thursday)
  3. May- last week    27 or 28
  4. July- last week   29  or 30
  5. September- last week 23 or 24
  6. November 2nd week  11 or 12
6 Part Digital Analytic's Series:
  1. Intro to Digital Analytics & Tag Management
  2. Advance Dashboards/ Adhoc Analysis (Visualization)
  3. Mobile Web & App Analytics
  4. Testing & Personalization Analytics
  5. Marketing & Social Analytics (display, paid search & Social)
  6. The big picture (summing it all up)


Wednesday, April 9, 2014

WAW: April is Big Data Month

There are 2 local events on "BIG DATA" this month.

April 10th event is by Birst  and April 17th event is by Tableau

Birst Event Details:
April 10, 2014 | 10:00am- 2:30pm | Lunch will be provided
Agenda:
10:00am: Welcome and Introductions
10:30am: Birst Overview and Real Life Demonstrations
12:00pm: Lunch
12:45pm: Hands-On Workshop: Bring Your Own Data
Location:
Courtyard by Marriott- Houston Downtown
916 Dallas Street
Houston, TX 77002
Birst is the only enterprise-caliber Business Intelligence platform born in the cloud. Less costly and more agile than Legacy BI and more powerful than Data Discovery, Birst is engineered with an automated data warehouse and rich, visual analytics, to give meaning to data-all types and sizes.

TABLEAU Event Details:

Houston | 17 April, 2014 | 2:00 - 5:30PM CDT
Agenda:

2:00 – 2:30 Registration
2:30 – 4:00 Tableau Presentation and Demo
4:00 - 4:30 Q&A
4:30 – 5:30 Happy Hour with Tableau

Location: 

Hotel Derek
2525 West Loop South Freeway
Houston, Texas 77027
United States
Tableau is all about making data analytics fast, easy, beautiful, and most importantly – useful. Helping people gain insight into their data to solve unexpected problems is what drives us. During this event we’ll answer the question “What is Tableau?” and show you why we’re different from other business intelligence solutions. Stick around for happy hour and you’ll have a chance to get up close and demo Tableau for yourself.

Friday, February 7, 2014

WAW 2/26/14 Sponsored by Centro

This Month's event marks our 1 Year Anniversary in Houston!


Topic: Audience Buying: The Harmony between Art and Science.
Audience buying uses advanced automation, bidding, and learning technologies to target the right user, in the right place, at the right time, and with the right message. Despite the significant amount of technology powering these efforts, humans still play a critical role in the success of digital advertising campaigns. Our goal for this luncheon is to make you smarter about the shifts currently taking place in the industry and demonstrate why audience buying truly is the harmony between art and science.

About the Speaker:

As Manager of Programmatic Operations, Dan Berns leads the technical side of Centro's audience buying team. Prior to Centro, Dan worked in Account Management at Accuen (Omnicom Media Group’s programmatic agency) and held a variety of marketing roles at Ticketmaster. Dan is currently pursuing an MS in Marketing Analysis from the Charles H. Kellstadt Graduate School of Business at DePaul University, from which he also holds an MBA in Marketing Strategy/Entrepreneurship and a BS in Marketing. He plays an active role in the community by sitting on the Junior Board of Rock for Kids, an organization that provides music education to underserved children in Chicago.

Agenda 2/26 from 11:30-1P.M.:
11:30 Greetings
11:45 Centro Presentation
12:15 Questions/ Answers
12:30 Networking

1:00 Conclusion

About Centro:

Centro (www.centro.net) provides unified, cloud-based software to simplify digital media operations. Our media management platform streamlines and scales ad buys across all channels, accessing both guaranteed and biddable inventory, to achieve any campaign objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, and reporting needs. Since 2001, Centro has successfully planned and executed more than 100,000 local and national campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 34 offices in North America, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012, and 2013.

Tuesday, January 28, 2014

WAW 1/29/14 Sponsored by Millennial Media

UPDATE 1/28 : CURRENTLY 40+ RSVP's.  The Event is STILL ON for tomorrow despite the weather condition today.

Topic: It’s not WHY mobile but HOW

Agenda for 1/29:
11:30 Welcome
11:45 Presentation
12:30 Questions/ Answers
12:45 Networking




About the Speaker:

Brad has been in the digital space for over 12 years where he cut his teeth in paid and organic search. He's worked both sides of the fence, both agency and client-side with recent roles as the Digital Brand manager for Samsung Mobile and a Strategy Consultant for imc2. It was at imc2 where Brad stared at hockey stick like mobile growth charts for hours a day and realized maybe being a sales guy in the mobile space is something he to pursue. So, long story short he changed career paths and joined Millennial Media as the Director of Sales in Dallas where he's been since 2010.

Who is Millennial Media?  The company’s technology, tools and services help app developers and mobile website publishers maximize their advertising revenue, acquire users for their apps and gain insight about their users, and the company works with advertisers to deliver ad experiences to consumers on their mobile connected devices.

·         Already Signed up? we encourage you to Invite a friend or co-worker from the digital world to this event
·         Will Sign up? It takes less than a minute to Register

Friday, December 20, 2013

WAW 11/20/13 Sponsored by TopSpot Internet Marketing

TopSpot shared insights on "true" conversions which included multi-session and multi-channel evaluation.

Topic:  “ Not all Conversions are Created Equal”
Summary: Sure, Google Analytics is a fantastic tool for tracking user behavior and conversion paths, but it does not allow a data scientist to accurately assess the quality of each conversion. Aaron Efland, Director of Technology at TopSpot Internet Marketing, will share analytics tools and tips for capturing form data and reporting true website leads. Additionally, Aaron will be discussing the importance of tracking offline conversions and how TopSpot uses call tracking for B2B companies.

Guest Speaker:  Aaron Efland, Director of Technology
Aaron Efland is the Director of Technology at TopSpot Internet Marketing in Houston, TX. He began as a Web Analytics Engineer at TopSpot in 2009.

A California native with a degree in Management Information Systems from the University of New Mexico, Aaron is experienced in the analysis, design, implementation and management of technology-based solutions.  Aaron’s distinct ability to easily explain technical concepts and his mastery of analytic tools allows him to navigate TopSpot’s IT strategies in our ever-evolving industry.  Aaron resides in Houston with his wife and daughter. 

WAW 8/28/13 Sponsored by Tealium

Jace Dicker with Tealium provided insights on the challenges of tagging and benefits of centralization.

WAW 6/26/13 Sponsored by Adobe

Adobe gave an excellent presentation on their marketing cloud solution that broke all digital silos and created a central work flow system for analytics, testing, marketing, social and content.

Topic:  Adobe Marketing Cloud- Redefining the role of a Web Analyst

Guest Speaker: Kevin Cobourn | Adobe Solutions Consultant

Kevin Cobourn has spent 9 years practicing web analytics and living the life of an online enthusiast. At Adobe Kevin’s working as a Solutions Consultant.  He focuses on showing organizations how they can positively impact their business using Adobe’s Analytics & Target solutions.  Prior to working at Adobe Kevin was a leading Sr. Web Analytics Manager at Dell.  In this role he was responsible for online global strategic analysis programs involving voice of customer data. He was also involved with helping Dell shape strategies for things like mobile and online support as well as leading analytics and measurement for content programs such as expert 3rd party content, online video, dell.com homepage optimization, and shopping help content.  Kevin has also led demand generation & web analytics at Volusion shopping cart software, managed a team of web analytic consultants at Versata Software, consulted at Clicktracks Web Analytics, and managed web analytics for Reynolds & Reynolds auto dealer websites.